The hardest part of collaborations isn’t finding partners. It’s writing the swipe copy.

You'd love to do more freebie swaps or have your affiliates promote your freebie. But, when it comes time to actually follow through when a collaboration opportunity pops up, your brain goes, “Okay...what do I write?” Suddenly, something that should take 5 minutes turns into a whole project you keep putting off.

It’s frustrating because you know collaborations work. You’ve seen other people grow their email lists through freebie swaps, affiliates, and partner promos. And you want that too! But without swipe copy, the words they need to promote you, you hesitate. You overthink. You rewrite the first line five times. You worry you’ll sound awkward or too “salesy.” Days pass and the window closes. Not because you aren’t ready to collaborate, but because you don’t have a simple way to write the words to get them to promote you.

Here’s the truth: the real problem is you don’t know what to write when it’s time for a collaboration partner to promote you and that’s ok! Most people want to collaborate; they just don’t have the words ready. Once you have simple swipe copy that’s already written, promoting you becomes a copy/paste situation for your collaboration partner.

Because when you have the words ready, collaborations stop feeling like a big, scary thing you’ll do “later” and start becoming a normal, repeatable way you grow your email list.

The Freebie Swipe Copy Template

The Freebie Swipe Copy Template is a simple, plug-and-play template created to help you go from “What do I even write?” to confidently sending a collaboration partner everything they need to promote your freebie without extra work.

This is designed to make freebie swaps and partner promotions feel easy and repeatable.

Click here to get the Freebie Swipe Copy Template!

Hi, I'm Kristen!

I used to think the hardest part of freebie swaps and other collabs was finding the right people to collaborate with. I’d spend time networking, joining communities, and saying yes to opportunities. But, then I’d hit the same wall every single time! The other person would come back to me and ask, “Do you have swipe copy?” 😫

I’d immediately feel that pit in my stomach, because I didn't have it completely done. I did start it but it was a half-written in Google Doc that wasn't good enough to send.

That’s when I realized the real issue with collaborations was the writing.

I’d stare at the screen wondering what to say. I was trying to make it sound professional but not salesy, clear but not too long, kind of in my voice but enough for the person to change it for their audience in their voice. I’d get fed up, tell myself I’d do it the next day, and then suddenly the opportunity window was gone. It was so frustrating because I wanted to collaborate more consistently. I knew collaboration could grow my email list, but this one little step kept slowing everything down.

What changed the game for me was using a simple, repeatable structure that made it easy to describe my freebie, highlight the quick win, and give my collaboration partner an email they could literally copy and paste to their audience. The moment I had that structure, I stopped overthinking. I started sending swipe copy faster, partners were able to promote me more easily, and I actually followed through on more collaboration opportunities.

That’s why I created the Freebie Swipe Copy Template. I don’t want you to miss out on email list growth because you got stuck trying to find the right words. You don’t need to be “better at writing” to do successful freebie swaps and collaboration. You just need swipe copy that’s already written, easy to customize, and simple for your partner to send. Once you have that, collaborations can stop feeling stressful and become something you can do over and over again.

Here's what you get...

2 collaboration swipe emails

Fill in the blanks with the template, then hand your collaboration partner your ready-to-send swipe copy. Now, they can promote you quickly with a little tweak, putting it in their own voice. They'll be able to describe your freebie in a way that makes people want it, so you get more clicks and more email subscribers.

Real examples of the template filled out

The template includes a real example of how I used it, so you can mold the template any way you like. This gives you guidance on what to customize so it sounds like YOU without overthinking it.

Click here to get the Freebie Swipe Copy Template!

Got questions? Here are some answers...

Before you send an email to my team, check and see if we have answered your question below. If not, you can send an email to [email protected].

Will the Freebie Swipe Copy Template work for webinars, masterclasses, challenges, etc? They're technically freebies.

Technically speaking, yes. The template is built around promotion structure, not a specific freebie type. You’ll plug in what your freebie helps with, who it’s for, and the quick win they’ll get. With that being said, it's specifically made for guides, checklists, etc. 😉

Do I really need swipe copy for my collaboration partner to promote me?

No, but it makes things A LOT easier on your collaboration partner. With the Freebie Swipe Copy Template, your partner can send an email(s) to their email list to promote your freebie during a freebie swap or partner promotion. You customize a few fill-in-the-blank spots, send it to your partner, and they copy/paste it to share your freebie with their audience.

I don’t want to sound salesy or awkward. Will the template help with this?

Yes, it will help. The template is written to feel like a genuine recommendation, not a pushy pitch, so it sounds natural coming from your collaboration partner. You’ll plug in your details, keep your voice, and still clearly communicate what your freebie helps with so people will sign up for it.

How long does it take to customize the template for my collaboration partner?

Usually, about 15 minutes. You’ll swap in your freebie name, the quick win it delivers, who it’s for, and your link, and then send it over! No more starting from a blank screen or rewriting swipe copy every time a partner asks for it.

I know what freebie swaps are and other collaborations but I'm brand new. Will this work for me?

Yes! This is made for that moment when you’re ready to collaborate but don’t know what to send. You’ll have ready-to-go swipe copy to hand to your collaboration partner, so you can actually follow through and not let the opportunity pass you by.

What if I have trouble accessing the Freebie Swipe Copy Template?

Please send an email to [email protected] in case you need support in accessing it.

Final Note from Kristen

If you’ve been telling yourself you’ll “start collaborating when things slow down” or “reach out when I’m ready”… I want you to know what’s actually happening. You’re ready now, you’re just getting stuck at the same exact spot every time. The moment you need to write the swipe copy, the words your collaboration partner needs to promote you, you end up staring at the screen, overthinking every sentence, and procrastinating because you don’t want to sound awkward or salesy.

And that’s how opportunities slip through your fingers. Not because you don’t have great relationships. Not because your freebie isn’t good. But because the swipe copy feels like a bigger task than it should be. So, you put it off, and then the window closes.

This template is here to remove that friction. To give you the words so you can follow through while the opportunity is hot, make it easy for your partner to hit copy/paste, and finally turn “I should do more freebie swaps” into something you’re actually doing consistently.

Click here to get the Freebie Swipe Copy Template!